It's like putting dough through a spaghetti machine. It will squish out the inconsistencies and unforeseen blind-spots in your mission with razor-like precision until you develop an elegant, laser-focused concept that people love.
Hello World Labs
Join the School of Climate Action Design: Masterclass, Card Kit + Community
Join the School of Climate Action Design: Masterclass, Card Kit + Community
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Climate Engagement is Changing. Don't Get Left Behind.
Join the community for climate leaders to master systems of scaling real-world change.
Getting folks to jump from "talking" to "doing" shouldn't your biggest stumbling block.
What's Included:
✅ Membership to the Hello World Labs Community of action-orientated sustainability leaders.
✅ A cardkit of 97 psychology-backed behavior and gamification techniques specifically proven to shift environmental behavior.
✅ 30+ ready-to-watch video modules, downloads, and hundreds of case studies you can start today.
✅ A 10-step behavior mapping framework to streamline your climate action ideas into systems of engagement with maximum follow-through.
✅ LIVE full-day event on 14th June with replay posted in case you miss it.
✅ Direct access to ask your host, Katie Patrick, for insights, ideas, and feedback on your project.
✅ Lifetime access to the Behavior Mapping Masterclass and all future workshops. No recurring fees.
📗 What You'll Learn
A step-by-step method that helps you design climate engagement tools using behavioral science, gamification, and environmental psychology.
You’ll learn how to:
- Map your audience’s daily journey
- Identify the exact moment to grab attention
- Choose from the suite of psychological tools
It’s like a GPS for designing what actually triggers people to act, buy, or change — with real-world emissions reduction as the outcome.
The ultimate formula to get amazing ideas for effective action.
You'll learn how to systematically apply 97 behavioral science and gamification techniques that have been proven to influence environmental behavior.
💡 What You’ll Walk Away With
- Magnetic ideas that pull people into action
- A scientist’s brain for what works and why
- A crystal-clear behavior map with exact steps from awareness to action
- A sharpened campaign, platform, or product ready to test or launch
- The behavioral strategy behind your UI/UX, outreach, or messaging plan
From fuzzy and frustrated → to strategic, sharp, and streamlined.
🎓 Who It’s For
- Local government sustainability managers
- Climate tech & startup founders
- Utility program managers
- Environmental educators
- Nonprofit leaders
- UI/UX designers and developers
- Community climate organizers
- CSR, ESG, and impact consultants
🗓️ Live Bonus Workshop: Saturday, June 14, 2025 8am - 2pm PST on Zoom
Details sent upon booking.
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from 7 reviews
“It Always Looks Impossible Until It Is Done” Organic Unisex Crewneck T-shirt

Our family love the pictures and quotes. Will help us stay focussed on the positive vision of the world we want to create throughout our year of advocacy and activism.

Very nice calendar, I'm very happy.

I work in climate change, and I’m so often fed up by the bombardment of negative messaging which leaves all of us feeling disempowered, discouraged, and helpless. With this on my wall, next to my desk, I am constantly reminded of the power of the stories that we tell ourselves and each other. Gorgeous art and powerful messaging. Highly, highly recommended.

This is a delight - hopeful and light-hearted but with a serious underpinning. Nice quality at a reasonable price.