How to Save the World (Hardcopy) - How to Make Changing The World The Greatest Game We've Ever Played

What if saving the Earth were a game? Not just any game, but the greatest game we’ve ever played. 

This workbook, now taught at Harvard University and recommended by UNEP, helps social and environmental change professionals learn how to implement powerful techniques from the fields of game design, behavioral psychology, design, data science, and storytelling that are not only proven to have impact but also can make your project fun.

In a 10-step framework of exercises, tutorials, and case studies, How to Save the World will teach you the art of changing the world—and it’s often not what you think.

Did you know that just by putting a sign above a recycling bin that showed people the number of cans inside increased the recycling rate by 67 percent?

Or when people standing in line at a café were told that other customers before them had ordered a vegetarian meal, did this simple intervention double the total rate of vegetarian meal orders?

As you implement these academically researched and measurement-driven techniques, How to Save the World will drive you to dig into your creativity and unearth your greatest ideas that shift the numbers on the causes you most care about, so you can experience the joy and satisfaction of seeing your work really, actually change the world every single day.

What people are saying:

"An urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better." - Seth Godin Author, This is Marketing

"I am loving How to Save the World  . . .  I am only halfway through it, and cannot wait to read it again soon. So many gems! Thanks for putting this out into the world." - Erin Rhodes, Writer & Speaker on The Zero Waste Lifestyle

"How to Save the World – WOW!  This remarkable book continues Katie’s amazing journey. It is easy to read, practical and full of ways for you to act, and help us survive in a world where the evidence of climate change and sustainability collapse can be frightening, and even bring on despair. Katie’s enthusiasm shines from every page, and fires hope for my grandchildren. I urge all to read this book, to “think beautifully”, and get out there and do epic things to save the world.  - Professor David A Hood AM HonFIEAust CPEng, National President, Engineers Australia

🎄ORDER BY 4th December for Delivery by Christmas Day